The advanced guide to SEO

Why Did I Write This Guide?
To my readers, I wanted to give you the most
extensive and detailed guide of advanced SEO
techniques that exists today. This resource is piled to
the top with tactile, immediately actionable things you
can do to your website, to improve rankings,
performance and traffic. Everything from schema.org
to mobile search to link building and site speed. I
want you to all be insanely successful and prosperous
on the web!Who Is This Guide For?
If you’ve read SEOmoz’s Beginner’s Guide to SEO and
want more, or you’ve read my other basic guides to
SEO and want more - this Advanced Guide To SEO is
for you. If you’ve already mastered the basics of SEO
like writing title tags, the basics of link building or
data research on the web and want more - this guide
is for you! It’s for anyone looking to take their
success on the web to the next level; bloggers,
business owners, eCommerce and even affiliate
marketers. This guide provides you with dozens and
dozens of things you can sit down and do right now to
improve your traffic from organic search on the web.
How Much Of This Guide Should I Read?
I would suggest reading the whole thing! While you
may not have to apply every section to your site, you
will gain an understanding of the concepts in each
part. SEO can be broken into pieces, but it definitely
fits together as one big picture, so you’ll want to read
it all.
&
You could have the best content in the world, the mo
amazing audience and even traffic coming from a
kinds of places like social media and referrals. But
the search engines can’t properly access, crawl an
index your site none of that matters for SEO. That i
why in this section you’re going to learn how to loo
at your website from the search engine’s point
view. You’re going to be able to do a full crawl of you
own site, handle migrations, redesigns and muc
mor
&
It is well known by now that Google has said site
speed is a small ranking factor (about 1%). This is
tiny, but it’s rare for Google to say that anything has a
definite effect on rankings. So it makes so much sense
to follow this advice. Plus, users love fast and
responsive sites. They will feel more in control of
their experience, consume your amazing content more
efficiently and convert better.
And after section one, the engines are indexing your
site better, so let’s take it to the next level. This
section will teach you how to measure and analyze
your site’s speed and performance, as well as give
some advanced actionable ways to improve.
NEW
SEO is growing fast and changing everyday. It’s way
more than just title tags and some back links. You
have to have a semantically relevant site. One in
which the engines (and people!) understand what the
page is about in relation to real world things - like the
concept of actors relating to movies or people having a
birthday.
Read this section to stay ahead of the new search
frontiers.
The majority of new websites created today are bui
upon WordPress. QuickSprout.com is built o
WordPress and most of my readers have site using thi
popular CMS. I find most people get the basics prett
good for WordPress and SEO, but we’re going to tak
things a bit further in this section. You’ll find
detailed walkthrough of setting up the SEO fo
WordPress plugin, improving your WordPress spee
and performance, creating a custom author page an
mor
ADVANCED
Part of what makes SEO unique, fun and challenging is
that we get to be like detectives on the web. We have
to be good at pulling data from different places and
getting that data no matter what it takes sometimes.
Some new ways have come about lately for doing so.
We’re going to walk step by step through nine specific
ways you can collect data more effectively.
RESEARCH
I’m sure you’ve all used the adwords keyword tool a
lot, but what about other keyword research tools and
techniques? That’s what this section will cover. We’re
going to go beyond just the data Google has and use
other keyword tools, search suggest scraping, internal
site search and more.
BUILDING WITH
Since Penguin and Panda, it’s harder and harder
to build links the old way; through directories,
email blasts, commenting, or black hat ways like
blog networks and spinning. This section will
give you some solid ways to build some content
that is link worthy and valuable to your visitors
and will keep people coming back time and time
again.
LINK
Although panda and penguin make it harder to buil
links like we used to, once you have exception
content you still need to employ some kille
techniques to get that content out there, get it in fro
of the eyes that matter, and get people to link back t
that conten
This section has fifteen in depth and actionable way
you can start building links to that conte
immediately. Everything from obtaining a link worth
domain, to using alerts like IFTTT and mor
SEARCH
You might conquer the rankings in universal search
for your article, post or product. But what about
photo? What about mobile and local search? Here I
give you some techniques for optimizing search
verticals to perform even better on the web.
THE MOST EXTENSIVE AND DETAILED
GUIDE OF ADVANCED SEO TECHNIQUES
THAT EXISTS TODAY
ADVANCED
GUIDE BY NEIL PATE
AN
SUJAN PATE
INDEXATION ACCESSIBILIT
SITE SPEED PERFORMANCE
SEARCH
WORDPRES
DATA RESEARCH
KEYWORD
LINK CONTENT
BUILDING TECHNIQUE
VERTICALS